How Explainer Videos Can Boost Your Business
Explainer videos are able to convey complex ideas and information in a simple and engaging way. They use visuals, animations, and storytelling techniques to capture the viewer’s attention and keep them interested throughout the video. The question often arises: are explainer videos worth the cost for your business? Let’s examine the benefits of explainer videos, how explainer videos can boost your business, and weigh them against the cost.
According to a study by Wyzowl, 84% of businesses who use explainer videos say that it has helped them increase their website traffic. Furthermore, 83% say that explainer videos have helped them generate more leads. These statistics alone make a strong case for investing in an explainer video for your business.
While the cost of creating an explainer video can vary depending on the length, quality, and complexity of the video, it is important to note that the return on investment (ROI) can be substantial. A captivating explainer video for your business will help solidify its presence in the marketplace and enable it to better compete with its competitors. It can also be shared on various platforms, such as social media and your website, to reach a wider audience.
In an article by Inc Magazine, it was reported that the Small Business Administration (SBA) has allocated funds to help small businesses recover from the economic impact of the COVID-19 pandemic. These funds can be used to invest in marketing efforts, including explainer videos. This is a great opportunity for businesses to leverage these funds to create an explainer video and boost their online presence.
Another benefit of explainer videos is that they can help improve customer retention rates. A well-crafted explainer video can help potential customers understand the benefits of your product or service, which can lead to increased customer loyalty. By providing a clear and concise explanation of your business, explainer videos can help establish trust with potential customers.
As you can see, explainer videos are a valuable marketing tool for businesses of all sizes. While the cost of producing an explainer video can seem daunting, the potential ROI can make it a worthwhile investment. By increasing website traffic, generating leads, improving customer retention rates, and establishing brand awareness, an explainer video can help take your business to the next level. With or without the help of the SBA, now is a great time for small businesses to consider investing in an explainer video. Lucky for you, Local Herbert Agency offers explainer videos for all topics and budgets. We work directly with you and have quick turn-around times. We would love to talk to you about what kind of animated explainer video we can help you create! Email us or schedule an appointment for a one-on-one meeting to talk about explainer videos.