Revolutionizing Recruitment: National Guard Sets Sights on Tech-Savvy Generation with Geofencing

The National Guard is facing a new challenge: recruiting a new generation of soldiers who are tech-savvy and have different expectations than previous generations. In order to meet this challenge, the Guard is revolutionizing its recruitment efforts with geofencing in the state of Georgia.  By circulating promotional recruiting materials on cell phones located within a one-mile radius of school campuses, the National Guard is utilizing Geofencing, creating a virtual perimeter on a real place that triggers a response from a mobile device when it enters or leaves.

Even though the advertising is targeted towards high school students, their parents, coaches and teachers, the ACLU of Georgia states that, “There’s no way there can be a specific delineation of who they’re targeting in that geofence.”  And while it might be looked upon as a workaround for the Guard to recruit without parental involvement or scrutiny, digital surveillance, location and data harvesting without someone’s awareness and just an overall invasiveness, “the ACLU of Georgia did not believe there were any state laws constraining geofence surveillance.”


One of the biggest changes the National Guard has made lately is its use of well-accepted and also cutting-edge technology. The Guard is using social media, online video games, and other digital platforms to reach out to potential recruits. In addition, the Guard is using new technology to make the recruitment process more efficient and user-friendly.

Another change the Guard is making is its focus on diversity. The Guard is working to recruit more women, minorities, and people with disabilities. The Guard is also working to create a more inclusive environment for all soldiers.

Finally, the Guard is changing its message to appeal to a younger generation. The Guard emphasizes the benefits of serving, such as the opportunity to get a college education, learn new skills, and travel the world. The Guard is also highlighting the importance of service to the nation.

The National Guard’s efforts to revolutionize recruitment are paying off. In recent years, the Guard has seen an increase in the number of young people who are interested in serving. The Guard is confident that these changes will help it to recruit the next generation of soldiers and continue to serve the nation.

In addition to geofencing, here are some other ways the National Guard is revolutionizing recruitment:

  • Using virtual reality (VR) to give potential recruits a taste of what it’s like to serve in the Guard. VR headsets allow potential recruits to experience training exercises, such as basic combat training, and see what it’s like to deploy overseas. Check out this short clip from the Indiana Air National Guard. 
  • Partnering with colleges and universities to reach out to students who are interested in serving their country. The Guard offers a variety of scholarships and financial aid programs to help students pay for college. 
  • Creating a more personalized recruitment experience for each potential recruit. The Guard uses data analytics to learn more about potential recruits and tailor its message to their individual interests.

The National Guard is committed to recruiting the best and brightest young people to serve their country. By using innovative recruitment methods, the Guard is ensuring that it has the soldiers it needs to defend the nation in the 21st century.  Are you interested in learning more about how geofencing can benefit the advertising efforts of your business?  Get in touch with us to talk about it!  You can email us or schedule an appointment.