At Local Herbert Agency, our mission is crystal clear: “Big Marketing For Small Business.” We understand the unique challenges faced by small and medium-sized businesses (SMBs) in the digital age. To shed light on the financial aspects of success in the digital world, we’ve prepared this informative guide about how much SMBs typically spend on Google Ads, why advertising is essential, and how digital marketing agencies like Local Herbert Agency can be the game-changer for your business to get the most benefit from Google Ads.

The Cost of Google Ads for Small to Medium-Sized Businesses:

Google Ads, previously known as Google AdWords, is a powerful online advertising platform that allows businesses of all sizes to promote their products and services. However, understanding the average expenditure can be a bit tricky.

  • Average Budget: According to industry data, small to medium-sized businesses typically spend between $1,000 to $10,000 per month on Google Ads. This range may vary depending on the industry, location, and competition.
  • Determining Factors: Several factors influence your Google Ads budget, including the type of business, your goals, and the competitiveness of your target keywords. Local Herbert Agency specializes in crafting customized strategies that ensure your budget is optimally utilized.

Discover more about the factors that influence Google Ads costs.

Contrasting Small Business Budgets with Major Players:

While small to medium-sized businesses have budget constraints that we discussed earlier, it’s important to recognize the stark contrast when it comes to major companies, corporations, and online personalities. The budgets allocated by these entities often reach astronomical figures.

  • Major Companies and Corporations: Large corporations and well-established companies often allocate millions of dollars monthly to advertising. This massive investment is a testament to the fierce competition for market share in their respective industries.
  • Online Personalities and Influencers: In the world of social media, online personalities and influencers with millions of followers are major advertising players themselves. They may spend substantial amounts on sponsored content and campaigns, which can range from thousands to millions of dollars per month.

This contrast emphasizes the importance of budget allocation relative to the scale of your business. While SMBs may not have the resources of major corporations, Google Ads and other digital advertising platforms allow them to compete effectively within their own budgetary constraints.

Small businesses can benefit from a cost-effective and strategic approach to Google Ads, ensuring they get the most out of their budgets without needing the astronomical figures that major players invest.

This comparison underscores the versatility of digital advertising and the role it plays for businesses of all sizes, making it clear that there’s a place for everyone in the world of online advertising.

The Importance of Advertising for SMBs:

Advertising is the lifeblood of your business, especially in the digital landscape. Let’s delve into why advertising, particularly on Google, is vital for SMBs.

  • Increased Visibility: More than 40,000 searches are made on google EVERY SECOND! Utilizing Google Ads puts your business in front of potential customers actively searching for your products or services. This visibility is invaluable in such a crowded marketplace.
  • Targeted Marketing: With Google Ads, you can precisely target your audience based on location, interests, and online behavior. This means you’re reaching the right people at the right time.
  • Measurable Results: Digital advertising provides valuable data that allows you to measure the success of your campaigns. This data-driven approach enables you to make informed decisions and optimize your marketing strategies.

How Local Herbert Agency Can Assist You:

Now that you understand the significance of Google Ads for SMBs, let’s see how Local Herbert Agency can be your trusted partner on the journey to success.

  • Customized Campaigns: Our team at Local Herbert specializes in creating tailored advertising campaigns that match your business goals and budget. We ensure your ad spend is optimized for the best results.
  • Expertise in Small Business Marketing: We know what it takes to succeed in the small business arena. With years of experience, we are well-versed in the unique challenges and opportunities that SMBs face.

[Our Services] – Learn more about how Local Herbert Agency can assist your small business with our comprehensive services.


In a world where digital marketing can make or break a small business, Google Ads is a formidable tool. Understanding the costs and benefits is essential, but partnering with an agency like Local Herbert Agency can make all the difference. Let us help you navigate the digital landscape and achieve remarkable results, while keeping in line with our motto: “Big Marketing For Small Business.”

Get in touch with us today to explore how Local Herbert Agency can supercharge your small business’s marketing efforts.

Remember, investing in advertising isn’t just an expense – it’s an investment in the growth and success of your business. Small to medium-sized businesses can thrive in the digital era, and we’re here to help you every step of the way.