What to Know About Google’s Algorithm Changes

A question that gets asked regularly during presentations I make is, “why did numbers in my analytics (ranking, etc) go down?”. Aside from business events like temporary closures or changes in hours, phone number, or location from what Google already knows, it could simply be an update to Google’s algorithm.  Here is a brief rundown of what to know about Google’s algorithm changes. 

How often does Google change its algorithm?

Despite its complexity, the full workings of Google’s Algorithm are confidential, and according to experts from Play Media and Ahrefs, can change anywhere from 500-600 times per year up to 2000 times per year! That is several times per day! It’s worth noting that not all changes are as significant as others at affecting Local SEO, but these updates can still impact search rankings, website traffic and other analytic metrics.  Local Herbert Agency follows Local SEO best practices of ensuring continuity of relevant data streams to Google, timeliness of posts and updates, and accuracy of information to ensure that our clients do not have to “bob and weave” to try and determine what the algorithm is doing. 

Why does Google change its algorithm?

Google’s algorithm is designed to provide the best and most relevant results for users’ search queries. As user behavior and technology continue to evolve, Google must also update its algorithm to keep pace with these changes. Algorithm updates enable Google to improve the search experience for users by providing more accurate and useful search results.

What are the most important things to consider when adapting to algorithm changes?

When adapting to algorithm changes, it’s important to focus on quality content and user experience. Google’s algorithm is designed to prioritize websites that provide the most value to users, so businesses that create high-quality content and focus on user experience are more likely to maintain their search ranking over the long term.

What are some common mistakes to avoid when adapting to algorithm changes?

The most common mistake is overreacting to algorithm changes and making significant changes to your SEO strategy before understanding the impact of the update. It’s important to evaluate the impact of algorithm changes on your website and SEO efforts before making any significant changes. Another mistake to avoid is focusing solely on short-term gains, such as using black hat SEO tactics (buying likes, followers, reviews), rather than focusing on long-term success through high-quality content and user experience.  Also, if there are important changes to the operation, location or function of your business, changing the data Google receives as soon as possible doesn’t hurt.

How to live harmoniously with “The Algorithm”

Google’s algorithm updates may be challenging to navigate, but with the right strategies and practices, it’s possible to maintain a strong online presence. By regularly assessing and adapting your SEO strategy, avoiding common mistakes, and continuously monitoring and optimizing your site, or utilizing a Local SEO and Google Business Profile expert like Local Herbert Agency, you can stay ahead of algorithm changes and maintain a competitive edge. Staying on top of changes to the Google algorithm is essential for businesses that want to maintain their online presence and search rankings. By understanding the algorithm, monitoring updates, and adapting to changes, businesses can ensure that their SEO efforts remain effective and their website continues to generate traffic and visibility. With these tips in mind, businesses can confidently navigate the ever-changing world of search engine optimization and maintain a strong online presence. We would love to help you sail the seas of the Google algorithm smoothly!  Drop us an email or schedule a one-on-one appointment to find out how we can help optimize your business’s Local SEO!