In-store digital signage has become a powerful marketing tool for retailers, enhancing the shopping experience and increasing sales. With the rise of technology, digital signage has replaced traditional poster or print advertising, giving retailers the flexibility to change messaging in real-time and showcase their products in a more visually appealing way.
The benefits of in-store digital signage are numerous. First, it allows retailers to communicate with customers in a way that is both engaging and memorable. Through the use of motion graphics, videos, catchy audio, with the right environment, custom animation, and entertaining content such as relevant RSS Feeds, News + Weather, as well as Social Media, digital signage can capture customers’ attention while highlighting the store’s products, promotions or brand identity.
Moreover, digital signage enables retailers to gather customer feedback and target specific audiences. The technology can be used to display surveys, collect email addresses, and even create personalized experiences through dynamic content that adapts to the viewer’s demographics, interests, and purchase history.
In-store digital signage is also a way for retailers to stay relevant and compete with online shopping. By creating immersive in-store experiences, they can draw customers away from their screens and into the physical store. Furthermore, digital signage can make shopping more efficient, with interactive touchscreens helping customers find specific products or navigate through the store. Companies like Microsoft, Amazon and Walmart have been experimenting with digital signage recently, which should be an indicator of what is to come. A recent article in Modern Retail highlights how the narrative of customers is changing from just “foot traffic to eyeballs for advertisers”. The future is definitely coming to physical retail with the increased awareness of digital signage.
Another advantage of digital signage is its ability to increase sales. With targeted messaging, promos and product recommendations, digital signage has been shown to boost sales by up to 30%. It can also drive customer loyalty by providing a personalized experience, as well as promoting new products and services.
In-store digital signage is a sustainable alternative to traditional advertising. Rather than printing endless amounts of posters or flyers, digital signage uses energy-efficient screens and avoids adding to landfill waste. It also reduces overall printing costs for retailers.
In conclusion, in-store digital signage is an important marketing tool that provides retailers with numerous benefits to enhance the shopping experience, increase sales, nurture organic loyalty and reduce environmental impact. With a variety of engaging features and applications, it is clear that digital signage will continue to revolutionize the way that retailers connect and interact with their customers in the future. Contact us or schedule and appointment to see how Local Herbert Agency can help create a custom digital signage campaign for you to help maximize the connection you have with your customer’s in-store experience.